The Apollo.io alternative built for agencies who pitch local businesses.
Apollo.io is a B2B sales platform combining a large contact and company database with email sequences, a dialer and AI writing, aimed at sales teams. Larzo starts where a list ends: it audits every business, ranks it by real opportunity with evidence, and writes the outreach.
Side by side
Apollo.io vs Larzo at a glance
- Type of tool
Apollo.ioB2B contact database
LarzoLocal business intelligence workspace
- Best for
Apollo.ioOutbound to companies with sales teams and LinkedIn presence.
LarzoAgencies and freelancers selling services to local businesses
- Pricing model
Apollo.ioFree plan plus per-seat monthly or annual plans with credit limits.
LarzoPrivate beta — founding members lock in a special rate
- What it checks per business
Apollo.ioFirmographics and contacts
LarzoWebsite speed (Core Web Vitals), tech, verified socials, business and opportunity
- Opportunity score with evidence
Apollo.ioNot their focus
LarzoEvery finding traced to its source
- Outreach
Apollo.ioAI-assisted emails and sequences
LarzoEmail, call script, proposal, audit and DM written from verified findings — sent from your inbox
What Apollo.io does well
- Large B2B contact and company database
- Email sequences, dialer and task automation
- AI-assisted email writing
- CRM sync and intent data
What Larzo adds
- Built for local businesses — Maps listings, reviews, site speed and social activity — where B2B databases run thin
- Website, tech and social audits on every business
- Opportunity scores with evidence instead of firmographic fit alone
- Outreach written from each business's verified problems
Honest take
Which one should you choose?
Choose Apollo.io if…
You sell to mid-market or enterprise companies and need contacts by job title.
Choose Larzo if…
Your buyers are dentists, roofers, restaurants, gyms and other local businesses.
Based on Apollo.io's publicly documented features and pricing model (Oct 2026); check their site for current details. Apollo.io is a trademark of its owner, used here for identification only. See the full category comparison.
FAQ
Apollo.io vs Larzo, answered
Is Larzo an Apollo alternative?
For agencies selling to local businesses, yes. Apollo is built for B2B companies with sales teams; Larzo is built for local businesses found on Google Maps.
Does Larzo have a contact database?
Larzo finds businesses live from Google Maps for your niche and city and audits them, rather than selling a static database.
Can I use Larzo and Apollo together?
Yes — many teams use Apollo for B2B outbound and Larzo for local businesses.
More comparisons
Outgrow Apollo.io. Keep the context.
Private beta, invites in waves. Founding members lock in a special rate.