Local SEO prospecting, with the evidence already attached.
Larzo scans every business in a niche and city, checks site performance with Google's own field data, reads the tech stack and business signals, and shows you which ones have SEO gaps worth selling into.
Without Larzo
- Running audits one site at a time before every pitch
- Prospects who don't believe they have a problem
- Spending hours on businesses that were never a fit
With Larzo, you pitch with
- Mini SEO audit built from their own data
- Cold email that leads with a real metric
- Call script for the follow-up
What Larzo checks
The signals that matter to SEO agencies
Core Web Vitals
Real-user speed data from Google — a ranking signal your prospect can't argue with.
Tracking and tech
Analytics, pixels, CMS and booking tools detected automatically.
Business signals
Google Maps listing data like rating and reviews alongside the site audit.
Opportunity score
Every business ranked by how much it stands to gain, with the reasons shown.
How it works
From a city to a shortlist in four steps
- 01
Search a niche + city
“Dentists in Austin”, “roofers in Leeds”. Larzo pulls every matching business from Google Maps.
- 02
Five engines audit each one
Website speed, technology, social, business and opportunity — every finding linked to its source.
- 03
Ranked by real opportunity
See who needs you most and the evidence why, before you spend a minute on outreach.
- 04
Pitch in one click
Email, call script, proposal, audit or DM written from that business's own findings.
FAQ
Questions from SEO agencies
Is Larzo a local SEO audit tool?
Larzo is a prospecting tool with built-in audits. It checks speed, tech and business signals for every business in a niche so you know who to pitch and why.
Where does the speed data come from?
Google PageSpeed and Chrome UX Report field data — the same real-user Core Web Vitals Google uses.
Can I use it for any city?
Any city Google Maps covers, and any niche that appears on Google Maps.
Get founding access to Larzo.
Private beta, invites in waves. Founding members lock in a special rate.